Carrie Roeder


 Carrie comes to Athlon Outdoors with a wide range of sales and marketing education and experience. She holds a BS from Western Michigan University, an executive MBA from Michigan State University and studied digital design and development at College for Creative Studies.


She was a Sales Director with Lumina Media and prior to that; was an Integrated Sales Manager at TEN: The Enthusiast Network. In these roles she was responsible for developing and selling integrated media programs that included print, digital, video, custom content and event sponsorships for enthusiast advertisers. She also previously had her own marketing business creating marketing materials, brand development tools, as well as web design and development services.