Niki Morrison has vast media experience and a passion for shooting sports. From her first job as a designer at an NYC ad agency, to the creative director of a Texas Lifestyle Magazine, Niki has held positions in the fields of marketing, art direction, and branding. She even ran her own successful design company.


A gun enthusiast and proponent of women’s safety, Niki founded a popular women’s gun club, as well as the national magazine called Sure Shots focusing on women and shooting. She has also appeared on local, national, and international media as an expert on women’s self-defense. When she’s not working or at the range, Niki is a travel-and-adventure writer in her home state of Texas.