Digital Networks

The path to digital dominance

Like its corresponding print publication, BallisticMag.com is the ultimate authority on the shooting lifestyle and a backstage pass to the world of firepower. The newest site in Athlon Outdoors’ digital lineup, BallisticMag.com is more than just guns and gear, delivers in-depth journalism, cutting-edge gear, tactics, profiles and trends presented with incredible photography and graphic flair. From range advice, to cutting edge off-road vehicles, unique hunting videos, workout advice, wild game recipes and drink recommendations, BallisticMag.com details every facet of the shooting lifestyle.

Geared toward serious firearms enthusiasts, including military and police personnel, Tactical-Life.com is one of the largest and most trusted websites in the firearms industry. Composed by leading firearms experts and backed by the industry’s premier magazines, including the Tactical Life family of publications, Tactical-Life.com brings together firearms/gear reviews, news, photo galleries, tactical tips, timely stories, and broadcast-quality videos.

PersonalDefenseWorld.com contains the largest inventory of home- and self-defense content anywhere on the Internet. Always putting responsible gun ownership first, Personal Defense World offers shooters a clear and concise guide to the latest firearms and equipment, proven techniques to keep themselves and their families protected, compelling stories of self-defense, and instruction from some of the most experienced and battle-ready experts in the firearms world.

Redefining the alpha lifestyle with a collage of digital content including everything from martial arts and street fighting to an uncensored account of the pop culture absurdities of past and present. Touching upon topics from booze and smoke to survival essentials; Skillset puts a lens on the everyday in a way that will leaving you laughing out loud. Make sure to get your daily dose of the Skillset reality check.

Digital Reach

435,000

Monthly Unique Users

1,500,000

Monthly Page Views

16,800,000

Annual Page Views

Advertise With Us

Content Creation:

  • Sweepstakes management and promotion
  • Custom content creation: articles, videos, and/or photo galleries
  • Email newsletter and banner ad design

Email Newsletters:

  • 300×250 Banner Ads for all brand email newsletters – Ballistic, Tactical-Life, Personal Defense World, Combat Handguns, and Skillset.
  • Dedicated Email Blasts for all brand email newsletters – Ballistic, Tactical-Life, Personal Defense World, Combat Handguns, and Skillset.
  • Branded Content Takeover for all brand email newsletters- Ballistic, Tactical-Life, Personal Defense World, Combat Handguns, and Skillset.

Website Banner Ads:

  • Digital banner ads for athlonoutdoors.com in the following sizes: 300×250, 300×600, 728×90, 970×90, 970×250, 320×50, 320×100.

Native Ad Content:

  • Custom written or shot article and video content that is displayed throughout athlonoutdoors.com.